Nonprofit animal shelters need donations to survive. Without funds you have no means to educate or help animals in your community. Every year, new animal rescue organizations pop-up competing for donors’ time and recognition. These new organizations make it difficult to retain your existing donors. Since your donors don’t have bottomless pockets, it may be time to put your traditional fundraising efforts aside and try something new.
Here are four new ways to raise more money in 2017.
- Go Mobile.
More than 90% of US adults own a Smartphone today. The majority of people take them everywhere they go. It’s no surprise that mobile is a trend to follow in 2017. Text to give is a way for donors to send a text to a unique number to start the donation process. The initial text triggers a return message that links to a secure form to finalize payment information. Since it’s something they can do anywhere, more donors will use this path.
- Invest in remarketing ads.
Remarketing is a paid advertising technique you can use to follow website visitors around the Internet. Your ad pops up on websites they visit. It acts as a subtle reminder that they were interested in you and drives them back to your website.
- E-mail flash fundraising drives.
One third of all online donations come from e-mail marketing. One day flash email fundraising drives are a great way to generate revenue for special needs like an injured animal intake.
Send out a series of e-mails to your contact list. Highlight the animal’s history, includes pictures, and explains what they need and how much it will cost. Divide your overall goal by half of your donor list and suggest this as a donation amount to increase the chances of meeting your goal.
- Sign up for Amazon Smile.
A simple way to raise more money is register online with Amazon Smile. Amazon donates a portion of sales linked to your nonprofit organization. It’s an easy way to generate passive income to support your mission.
Try a few of these options to generate more revenue for your nonprofit animal shelter this year.