This is THE month for your animal welfare organization to get those dogs adopted. Why is that? Because it’s National Adopt a Shelter Dog Month! Many people in your community probably haven’t heard of this National Month celebration, so, by just informing your community that it’s National Adopt a Shelter Dog Month will get the people listening. Now that you have their attention, it is important to inform them. Many people have misconceptions about animal shelters. Either they want a purebred (which most animal shelters have!), they want a puppy (animal shelters have that too), or they think they have behavior problems. By informing the public that there are purebred dogs, puppies, and the sweetest furry friends you could ever find at a shelter then you might change their mind. Now that the community is very interested, post pictures and videos of your adoptable animals on your website or social media site. Many people would prefer to peruse the pictures and videos at home before driving to the shelter (especially if they have children) so, make this convenient for them (and don’t forget to get a shot of those puppy eyes). Now they are hooked and through their new family member, they will be able to spread the good of animal shelters.
